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We are the financial professionals you can trust

Empowering Financial Confidence Through Education, Integrity and Trust.

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About Us

Lara and Mike Herron are a husband-and-wife team who co-founded Powderhorn Financial, bringing complementary strengths, relationship-driven guidance and insurance-based retirement planning expertise, to every client they serve. As licensed insurance agents and Investment Advisor Representatives, they take a holistic approach that ties insurance and investment advisory strategies together into a single, cohesive plan. The firm is built on a foundation of education, trust, and integrity.

Lara Herron

After a career in the technology industry, Lara transitioned into financial services and became a licensed insurance agent and Investment Advisor Representative. She went on to co-found Powderhorn Financial, a firm built alongside her husband, Mike, drawing on the relationship-building, active listening, and complex decision-making skills she developed over her corporate career. She now applies those skills to helping individuals, couples, and families protect what matters most through thoughtful insurance and financial planning.

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Mike Herron

Mike is an Investment Advisor Representative and licensed insurance agent. He transitioned out of a successful career in the technology industry to pursue his passion for retirement and insurance planning, a field he was drawn to early on after majoring in Finance and developing a lifelong interest in numbers.

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Strategic Alliances

Michael Binger, CFA®

President,
Gradient Investments, LLC

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Keith Gangl, CFA®

Senior Portfolio Manager,
Gradient Investments, LLC

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Tyler Ellegard, CFA®

Senior Portfolio Manager,
Gradient Investments, LLC

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Our Services

Asset Allocation & Risk

We pride ourselves on providing retirement strategies to Colorado. We take a look at your unique mix of assets and integrate those aspects into a coordinated retirement income plan.

Asset Maximization

Our main objective is to assist you in navigating today’s complex marketplace to accomplish your investment aspirations and goals. The recommendations you receive are tailored to you, factoring in your risk tolerance, time frame, and income specifications.

Enhanced Planning

Enhanced planning is one key element of any retirement strategy and helps ensure that you leave a legacy of family harmony, regardless of the size of your estate. Whether your priorities are preserving assets for future use or transferring your wealth to beneficiaries, we can help you build a plan that fits your needs and seeks to help maintain family harmony after you’re gone.*

New Generation Retirement

The New Generation Retirement® system is a holistic approach to retirement planning. It consists of five steps that incorporate three hallmarks of our company: fiduciary, transparency and technology.

Tax Strategies

One part of building your retirement is determining your tax liability and developing a strategy to help minimize how much you pay. We recommend customizing your retirement to utilize any possible tax credits and deductions.

Disclosure: Our firm does not provide legal advice, and you should consult an attorney for such advice.

Color of Money Risk Analysis

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Events & Seminars

Tuesday, July 28th @ 6:00 PM
Wednesday, August 5th or Tuesday, August 11th @ 6:00 PM

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Get In Touch
  • Email: Info@powderhornfinancial.com
  • Phone: 720-790-1113
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Privacy Policy

Lara Herron,

Insurance Producer and Investment Advisor Representative

Lara is known for her clear communication and thoughtful problem-solving. She works closely with clients to understand their goals, concerns, and values, helping them find the right insurance solutions to protect their families and support life’s many stages, whether planning for the future, managing change, or making informed decisions along the way.

She holds a Series 65 license and is a licensed insurance agent, along with a Bachelor’s degree in Speech Communications with a minor in Business from Texas State University, a background that shapes her ability to explain financial concepts in a clear, approachable way.

Outside of work, Lara enjoys traveling and spending time with family and friends. She’s passionate about helping clients feel informed, supported, and confident as they make important financial decisions throughout their lives.

Mike Herron,

Insurance Producer and Investment Advisor Representative

Mike emphasizes education and steady guidance, aiming to simplify financial complexity and support clients through all market conditions. He’s committed to building lasting relationships grounded in consistent communication.

He holds a Series 65 license and is a licensed insurance agent and Investment Advisor Representative, along with a Bachelor’s degree in Finance.

Outside of work, Mike is a sports enthusiast. He’s an avid golfer and enjoys skiing and heading up to the mountains, along with spending time with family.

Michael Binger, CFA®

President of Gradient Investments, LLC

As President, Michael is the leader of Gradient Investments and has been with the firm since 2012. He brings more than 30 years of industry experience including prior roles managing multi-billion dollar portfolios for an institutional asset manager. Michael is a CFA® charterholder and is a frequent contributor on CNBC, Fox Business, Barron’s, and the Wall Street Journal.

Keith Gangl, CFA®

Senior Portfolio Manager of Gradient Investments, LLC

Keith joined Gradient Investments in 2018 and has more than 30 years of industry experience. Prior roles include senior portfolio manager for a large institutional asset management firm, managing a multi-billion-dollar portfolio. Keith is a CFA® charter holder, and has been featured in media outlets such as CNBC, Bloomberg, Investor’s Business Daily, Nasdaq and Reuters.

Tyler Ellegard, CFA®

Senior Portfolio Manager of Gradient Investments, LLC

Tyler is a Senior Portfolio Manager at Gradient Investments, where he focuses on portfolio management, asset allocation, and investment research across multiple asset classes. He provides market insight and portfolio strategy to support client investment decisions. Tyler is a CFA® charterholder and has been featured in media outlets including Schwab Network, Reuters, and The Wall Street Journal.

Powderhorn Financial is an independent insurance agency licensed in the state of Colorado. Insurance products are offered through licensed insurance producers and are subject to the terms, conditions, and limitations of the policies issued, as well as the claims-paying ability and financial strength of the issuing insurance company. Not all products are available in all states.

Purchasing an insurance product through Powderhorn Financial is not a condition of obtaining any other financial product or service. You are under no obligation to purchase any insurance product.

Powderhorn Financial and its representatives may also offer investment advisory services through Herron Financial Group, LLC, a separate and distinct entity from the insurance agency. Insurance products and investment advisory services are separate offerings, and clients are under no obligation to use both.

Powderhorn Financial is not affiliated with, endorsed by, or sponsored by the Social Security Administration or any other government agency.

The information provided is for general educational purposes only and does not constitute legal, tax, or investment advice.

Powderhorn Financial | NPN 22274626
Lara Herron | NPN 21358636
Mike Herron | NPN 10392100

Privacy Policy
(please scroll to see full privacy policy)

This Privacy Policy details how Powderhorn Financial (the “Company”) utilizes and protects information and data that you share with Company when accessing this website. Company commits to ensure that your privacy is protected. All information that is asked to be provided when using this website will assuredly only be used in accordance with this privacy statement. Company may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are aware of any changes that may have occurred. This policy is effective 7/21/2026.

The following information may be collected:

  • Name and Job
  • Contact information, including email
  • Demographic information such as postcode, preferences and interests.
  • Other information relevant to customer surveys and offers.

This information is required to better understand your needs and provide you with appropriate service. The information is used for the following purposes:

  • Internal recording
  • Information may be used to improve products and services.
  • May send periodic email regarding new products, special offers, or other information that we find relevant to you. Those emails will be sent to the email address you have provided.
  • Market research.
  • Tailor website your particular interests.
  • Provide information to third party partners for marketing or promotional purposes.
  • We will never sell your information.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure suitable physical, electronic and managerial procedures have been implemented to safeguard and secure the information collected online.

Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic and informs you when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes, by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. This information is used solely for statistical analysis purposes and then the data is removed from the system.

Cookies help provide the user with a better website experience, by allowing us to monitor which pages are most useful and which ones are not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to Other Websites

Our website may contain links to enable you to visit other websites on the internet. If you choose to access one of these other websites via a link, we do not have any control over the other website or how they use your information. Therefore, we are not responsible for the protection and privacy of any information you provide while visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

  1. When you are asked to fill in a form on the website, check the box that indicates that you do not consent to your information to be used for direct marketing purposes.
  2. Or, if you have already consented to the use of your information, but would like to revoke or change that consent, you may contact us via email at the email address listed below or by mail at the address listed below.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law. We may use your personal information to send you promotional information about third parties which may be deemed relevant to you if you indicate your consent to this sort of communication.

You may request details of personal information which we hold about you under the Data Protection Act. A small fee will be charged. If you would like a copy of the information, please email us or send us a letter indicating your desire to obtain a copy of your information.

If you believe that any information that is being stored by us is incorrect or incomplete, please write to or email us as soon as possible, at the address below. We will promptly correct any information found to be incorrect.

Contact us at:

info@powderhornfinancial.com

720-790-1113